TOO TWEET TO BE WHOLESOME
I’ve written in previous posts about how companies today approach internal communications and how out of date such approaches can be. Here is another way to think about it — 140 characters. That 140 number represents the maximum length of a Tweet. (A Tweet, by the way, is a single posting someone can make using their Twitter account). And that’s 140 characters, not words, pages or minutes. Because of the ubiquity of such Tweets these days, most people are being trained to respond only to ever shorter snippets of communication ― or “sound bites” ― before moving to the next idea they are exposed to. For most of us, this new world of sound bites takes a lot of adjusting to. How many organizations still send out long winded emails, hold review meetings with a speaker lecturing for hours, or post highly detailed data on company information boards? You get the idea. The reality is, employees are less and less inclined to pay attention to communications that come in such lengthy formats. Moreover, the younger an employee is, the shorter his or her attention span is likely to be. 140 characters ain’t much — but it’s all you’ve got, baby. Deal with it. OK, so reducing every communication to a single tweet of 140 characters or fewer isn’t realistic. Nor is it necessary. There are many approaches companies can take to increase the likelihood communications get through to their intended audience, despite these new limitations.
Originally published on 11/04/2011