Employee communication leads to higher levels of employee engagement. Aside from the many direct financial benefits to the company, engaged employees have a positive effect on everything they touch, especially the value they deliver to your customers. They build products of higher quality, which always translates into a more competitive offering.
It’s not about intelligence
In a previous life, I was searching for venture capital (VC) funding for a company I was deeply involved in. A question that often came up was “how smart we were”. The agents from the VC were always trying to find out how darn intelligent we were, perhaps in the believe that somehow, highly intelligent and/or educated people were going to make the company successful. What I learned on my own over decades of trying to make small companies work has been, that it’s got less to do with raw intelligence, and more to do with teamwork and passion. Of course, a market must exist for any business endeavor you pursue, but assuming that is the case, your competitive chances of success in that market will depend not on intelligence, but on how well you work together and how committed you are.
It’s not about killing yourself with hard work, either
“If only we worked harder” is a refrain I’ve heard over the years from would-be entrepreneurs, lamenting the agonizing demise of their beloved startup. Their salty tears drop quietly into their beer while their ever-present frown underscores the deep-felt regrets of what could have been. But hard work alone won’t make good ideas come to the surface, or creativity to grow.
It’s about working together with a team of engaged people
Knowing what the heck is going on is a requirement for making good decisions; you need the facts if you have any hope of making a good decision. And it’s rarely one or two huge decisions. Success — at least, in the context of decision making in a business — comes from a thousand little good decisions. Cumulatively, they produce a big, positive result. Some of those decisions are about what product directions not to take; other decisions relate to good hires, investments, maintenance, and countless other areas of the business.
I worked for a German computer company for the first twelve years of my working career. It was a good start for many reasons, but the biggest reason was, they taught me the value and discipline of attention to detail. No one specific feature of their products made them successful, but a thousand little properly implemented product attributes taken together, made for a spectacular result.
From mediocre product to a class leader
Engaged employees take pride in the little details. Informed employees — through an employee communication solution — make better decisions because they have all necessary facts at their disposal. Taken together, these two forces of engagement and attention to detail are what turn a mediocre product into a class leader.
Observation will tell you that most companies never reach a high level of both employee engagement and attention to detail. Most industry segments are filled with companies struggling with poor internal communications and less than optimal levels of employee engagement. They continue to survive because, well, all their competitors are in the same sorry condition. That provides an opportunity for a willing corporation to step ahead of the crowd. And it’s not that hard. You begin by getting your employee communication in ship shape.
No pun intended.