For prospective employment candidates, an internal communication solution both underscores your organization’s commitment to its employees, and it gives employees another substantial piece of experience to add to their resume.
After you have used an internal communications solution in your place of work for a while, you can’t imagine going back to the old way. I have to admit, even I who consider myself willing to always step eagerly into any new technology, first scoffed at the notion of a GPS embedded in a smartphone. I had my own handheld GPS device, I told myself (and everyone who would listen). I convinced myself that GPS would never work very well on a smartphone. Not only was I dead wrong, GPS was a natural fit for a smartphone. It could integrate with whom you communicated, not to mention get updates up to the possible moment, if necessary. The typical stand-alone GPS system, on the other hand, did not have wifi access and needed to be upgraded through a laborious, manual process.
Today in the typical manufacturing company in North America, a minority — but a growing one — has seized on the value of an internal communications solution, not the least reason for which is, it wants to attract employment candidates with a more modern and progressive viewpoint.
Would you buy a new car today that does not have airbags? Would you buy a smartphone that did not allow you to access the Internet? Within a few short years, what seemed at first like a newfangled fad transforms into a mainstream requirement. Those companies who embrace it first get a head start.
Any moment now, an interview candidate will ask you: Can you tell me if you use an internal communication system here?
What will your answer be?