According to an Entrepreneur Magazine, the only three questions to ask in a job interview are (1) Capability – can the candidate do the job? (2) Attitude – is the candidate passionate about the work? and (3) Bearability – can we tolerate working with them? To be productive, an employee must be engaged, and to be engaged, an employee must be passionate about the work. To bring out that passion, you must connect with them on many levels.
Consider the amount of money you spend on trying to reach your target market and compare that to what you “spend” marketing to your employees. By “marketing” I mean making an authentic connection.
Here are a few of the ways you can make a connection — and thereby improve productivity — with the people you know are at the heart of your organization’s success:
And the list goes on….
The goal is to “market” or communicate effectively to your employees in order to get them on your side, “singing out of the same prayer book” as it were. Most people can become passionate about their work. It’s up to the employer to set the stage for them to do so.
Remember, your employees are the ones who are responsible for executing your strategy and delivering the goods to your client or customer, yet few employers take the time to market to their employees with highly targeted messaging. It’s a simple concept, yet so many of us pass on this opportunity.
A company might meticulously measure the impressions their marketing efforts are having on their target market. How about placing a higher value on the impressions you CREATE right there within your four walls?