It was unbecoming of me, but I didn’t post my usual two blog postings over the course of last week. Perhaps it was because July Fourth fell right in the middle of the week, or Minnesota was experiencing record high temperatures everyday of the week. When it reached 102 degrees here on Friday, I was ready to move to Greenland. And to think, there are people who believe Minnesota doesn’t have a summer. Ha!
… I digress.
Last week I DID blog about how to Market to your Employees which means essentially using internal communications as a marketing tool to engage, empower and align folks to your organization’s strategy. To develop this idea further, consider how you “merchandise the mission” to your own employees. I love this concept because what we learn from solving customers’ problems can be applied to making employees productive. Merchandising your internal communications, we call it.
Here at PDP, we specialize in the process of bringing everyone in the organization into sync with the organization’s mission. We do this with
‘orchestra’ of tools and processes, including dedicated touchscreen kiosks distributed throughout our client’s company. This innovative approach — merchandising the mission — delivers important information to employees in a way that makes it stick.
So how are you merchandising?
Do you rely on bulletin boards? Do you send out email blasts, hoping people will read your every word? Do you click your way through a PowerPoint deck once a month and deliver a speech to your employees? Let’s face it: an employee may be looking at you but they’re often preoccupied with what is going in their life outside the office.
These legacy systems and processes don’t cut it in the age of visual information because you simply don’t know if your message was received and understood. At PDP, we measure the effectiveness of communication and refine methods as part of a continuous improvement process.
Most companies that make a product also have to sell it, so they devote time and attention to merchandising. It’s the same challenge with delivering a coherent plan of action to your employees. To be effective, productive and profitable, a delightful, well-received and UNDERSTOOD message about strategy must be part of every organization’s internal process. The alternative is, you wind up short on alignment and employees remain unengaged and uninterested.
More on this in upcoming weeks!