Summary
“So you’re the Dealer Principal contestant on the television show, Are you smarter than a 5th Grader. And host Jeff Foxworthy presents you with this final sixth grade question for one million dollars: Name the most important tool that dealerships can use in the 21st century to achieve a sustainable advantage in their marketplace. What would your answer be? If it isn’t COMMUNICATION, then you have to look into the television camera and say, “I may be a Dealer Principal, but I’m definitely not smarter than a 5th grader.”
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